Suff am Stiel
Client
Suff am Stiel
Date
2022
Deliverables
Branding, Packaging, Poster Campaign
About
Suff am Stiel (=booze on a stick) is a mobile business for homemade popsicles, which are mainly sold on flea markets, festivals and clubs. With their boozy popsicles, bold product names and young staffing they target the notorious party scene in Berlin.
Suff am Stiel
Client
Suff am Stiel
Date
2022
Deliverables
Branding, Packaging, Poster Campaign
About
Suff am Stiel (=booze on a stick) is a mobile business for homemade popsicles, which are mainly sold on flea markets, festivals and clubs. With their boozy popsicles, bold product names and young staffing they target the notorious party scene in Berlin.
Objective
There is a successful Ginger Shot competitor on the slovene market, which made it harder to establish a similar product range. The main objective was to create an outstanding brand identity with rich storytelling to attract a wider target group.
Solution
Ginger Shots are commonly marketed through their health benefits, on this account it was crucial to create a good storytelling to point out other advantages and involve their customers through social media. With vivid colors, refreshing graphics and cheeky captions we want to reach also younger targets and implement healthy habits without the worn out conventional marketing.
New product launch
The 500ml bottle is launched with a different product name and comes with a flashier label.
Content Creation
Anything but boring. Funny and bold captions are keeping the followers engaged. With the custom hashtag #shotaday we launched a healthy habit in the community. Also fun recipes to spice up cocktails, ice pops and drinks with the Gingershots are being shared.
Objective
There is a successful Ginger Shot competitor on the slovene market, which made it harder to establish a similar product range. The main objective was to create an outstanding brand identity with rich storytelling to attract a wider target group.
Solution
Ginger Shots are commonly marketed
through their health benefits, on this
account it was crucial to create a good storytelling to point out other advantages and involve their customers through social media. With vivid colors, refreshing graphics and cheeky captions we want to reach also younger targets and implement healthy habits without the worn out conventional marketing.
through their health benefits, on this
account it was crucial to create a good storytelling to point out other advantages and involve their customers through social media. With vivid colors, refreshing graphics and cheeky captions we want to reach also younger targets and implement healthy habits without the worn out conventional marketing.
New product launch
The 500ml bottle is launched with a different product name and comes with a flashier label.
Content Creation
Anything but boring. Funny and bold captions are keeping the followers engaged. With the custom hashtag #shotaday we launched a healthy habit in the community. Also fun recipes to spice up cocktails, ice pops and drinks with the Gingershots are being shared.
Suff am Stiel
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Objective
Berlin is loud and diverse and so is the main target of the client. Objective was a lively and confident branding with a sassy touch.
Solution
Feisty brand colors and illustrations along with a snappy logo were the way to stick out of the crowd. Especially on their busy selling points it‘s crucial to call attention with vivid colors and a confident appearance. The logomark as well as the brand pattern add the sassy vibes and emphasize the confidence of their brand identity.
Objective
Berlin is loud and diverse and so is the main target of the client. Objective was a lively and confident branding with a sassy touch.
Solution
Feisty brand colors and illustrations along with a snappy logo were the way to stick out of the crowd. Especially on their busy selling points it‘s crucial to call attention with vivid colors and a confident appearance. The logomark as well as the brand pattern add the sassy vibes and emphasize the confidence of their brand identity.
Tres Santas Gingershots
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Advertised Creative Challenge
Berlin is loud and diverse and so is the main target of the client. Objective was a lively and confident branding with a sassy touch.
My concept
Feisty brand colors and illustrations along with a snappy logo were the way to stick out of the crowd. Especially on their busy selling points it‘s crucial to call attention with vivid colors and a confident appearance. The logomark as well as the brand pattern add the sassy vibes and emphasize the confidence of their brand identity.
Implementation
The brand pattern on the business cards got a glossy finish by a spot UV laquer, to create a perception of melting ice.
Translation
The typeface got distorted to evoke a freezing/ shivering perception.
Eye for detail
The motifs are orientated on the product range and brands tagline: Frozen cocktails and smoothies. The popsicles are reflected in the melting state of the motif.
Advertised Creative Challenge
Berlin is loud and diverse and so is the main target of the client. Objective was a lively and confident branding with a sassy touch.
My concept
Feisty brand colors and illustrations along with a snappy logo were the way to stick out of the crowd. Especially on their busy selling points it‘s crucial to call attention with vivid colors and a confident appearance. The logomark as well as the brand pattern add the sassy vibes and emphasize the confidence of their brand identity.
Implementation
The brand pattern on the business cards got a glossy finish by a spot UV laquer, to create a perception of melting ice.
Translation
The typeface got distorted to evoke a freezing/ shivering perception.
Eye for detail
The motifs are orientated on the product range and brands tagline: Frozen cocktails and smoothies. The popsicles are reflected in the melting state of the motif.
Hubertusbad
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Objective
Berlin is loud and diverse and so is the main target of the client. Objective was a lively and confident branding with a sassy touch.
Solution
Feisty brand colors and illustrations along with a snappy logo were the way to stick out of the crowd. Especially on their busy selling points it‘s crucial to call attention with vivid colors and a confident appearance. The logomark as well as the brand pattern add the sassy vibes and emphasize the confidence of their brand identity.
Translation
The brand pattern on the business cards got a glossy finish by a spot UV laquer, to create a perception of melting ice.
Temporary logo
The clients required a temporary logo for the building itself, which should be also represented in the logomark.
Stickers
The typeface got distorted to evoke a freezing/ shivering perception.
Objective
Berlin is loud and diverse and so is the main target of the client. Objective was a lively and confident branding with a sassy touch.
Solution
Feisty brand colors and illustrations along with a snappy logo were the way to stick out of the crowd. Especially on their busy selling points it‘s crucial to call attention with vivid colors and a confident appearance. The logomark as well as the brand pattern add the sassy vibes and emphasize the confidence of their brand identity.
Translation
The brand pattern on the business cards got a glossy finish by a spot UV laquer, to create a perception of melting ice.
Temporary logo
The clients required a temporary logo for the building itself, which should be also represented in the logomark.
Stickers
The typeface got distorted to evoke a freezing/ shivering perception.
Crypto Brewery
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Objective
Berlin is loud and diverse and so is the main target of the client. Objective was a lively and confident branding with a sassy touch.
Solution
Feisty brand colors and illustrations along with a snappy logo were the way to stick out of the crowd. Especially on their busy selling points it‘s crucial to call attention with vivid colors and a confident appearance. The logomark as well as the brand pattern add the sassy vibes and emphasize the confidence of their brand identity.
Print finishing
The brand pattern on the business cards got a glossy finish by a spot UV laquer, to create a perception of melting ice.
Eye for detail
The typeface got distorted to evoke a freezing/ shivering perception.
Website
The motifs are orientated on the product range and brands tagline: Frozen cocktails and smoothies. The popsicles are reflected in the melting state of the motif.
Objective
Berlin is loud and diverse and so is the main target of the client. Objective was a lively and confident branding with a sassy touch.
Solution
Feisty brand colors and illustrations along with a snappy logo were the way to stick out of the crowd. Especially on their busy selling points it‘s crucial to call attention with vivid colors and a confident appearance. The logomark as well as the brand pattern add the sassy vibes and emphasize the confidence of their brand identity.
Print finishing
The brand pattern on the business cards got a glossy finish by a spot UV laquer, to create a perception of melting ice.
Eye for detail
The typeface got distorted to evoke a freezing/ shivering perception.
Website
The motifs are orientated on the product range and brands tagline: Frozen cocktails and smoothies. The popsicles are reflected in the melting state of the motif.
Discrimination and I
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Objective
Berlin is loud and diverse and so is the main target of the client. Objective was a lively and confident branding with a sassy touch.
Solution
Feisty brand colors and illustrations along with a snappy logo were the way to stick out of the crowd. Especially on their busy selling points it‘s crucial to call attention with vivid colors and a confident appearance. The logomark as well as the brand pattern add the sassy vibes and emphasize the confidence of their brand identity.
It's all about details
The typeface got distorted to evoke a freezing/ shivering perception.
Print finishing
The brand pattern on the business cards got a glossy finish by a spot UV laquer, to create a perception of melting ice.
Customer Engagement
The motifs are orientated on the product range and brands tagline: Frozen cocktails and smoothies. The popsicles are reflected in the melting state of the motif.
Eye for detail
Vivid colors, prominent product placement and catchy headlines grab the peoples attention in even busy places.
Objective
Berlin is loud and diverse and so is the main target of the client. Objective was a lively and confident branding with a sassy touch.
Solution
Feisty brand colors and illustrations along with a snappy logo were the way to stick out of the crowd. Especially on their busy selling points it‘s crucial to call attention with vivid colors and a confident appearance. The logomark as well as the brand pattern add the sassy vibes and emphasize the confidence of their brand identity.
It's all about details
The typeface got distorted to evoke a freezing/ shivering perception.
Print finishing
The brand pattern on the business cards got a glossy finish by a spot UV laquer, to create a perception of melting ice.
Customer Engagement
The motifs are orientated on the product range and brands tagline: Frozen cocktails and smoothies. The popsicles are reflected in the melting state of the motif.
Eye for detail
Vivid colors, prominent product placement and catchy headlines grab the peoples attention in even busy places.
Glashütte Freital
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Objective
Berlin is loud and diverse and so is the main target of the client. Objective was a lively and confident branding with a sassy touch.
Solution
Feisty brand colors and illustrations along with a snappy logo were the way to stick out of the crowd. Especially on their busy selling points it‘s crucial to call attention with vivid colors and a confident appearance. The logomark as well as the brand pattern add the sassy vibes and emphasize the confidence of their brand identity.
Print finishing
The brand pattern on the business cards got a glossy finish by a spot UV laquer, to create a perception of melting ice.
Typography
The typeface got distorted to evoke a freezing/ shivering perception.
Sassy illustration
The motifs are orientated on the product range and brands tagline: Frozen cocktails and smoothies. The popsicles are reflected in the melting state of the motif.
Campaign
Vivid colors, prominent product placement and catchy headlines grab the peoples attention in even busy places.
Objective
Berlin is loud and diverse and so is the main target of the client. Objective was a lively and confident branding with a sassy touch.
Solution
Feisty brand colors and illustrations along with a snappy logo were the way to stick out of the crowd. Especially on their busy selling points it‘s crucial to call attention with vivid colors and a confident appearance. The logomark as well as the brand pattern add the sassy vibes and emphasize the confidence of their brand identity.
Print finishing
The brand pattern on the business cards got a glossy finish by a spot UV laquer, to create a perception of melting ice.
Typography
The typeface got distorted to evoke a freezing/ shivering perception.
Sassy illustration
The motifs are orientated on the product range and brands tagline: Frozen cocktails and smoothies. The popsicles are reflected in the melting state of the motif.
Campaign
Vivid colors, prominent product placement and catchy headlines grab the peoples attention in even busy places.
Pinsa Rustika
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