Pinsa Rustika
Client
Rustika
Date
2022
Deliverables
Corporate Stationery
About
Pinsa Rustika is the new branch of the brand Rustika, located in the city center of Ljubljana. A slight redesign of the logo and a corporate stationery was needed without losing the characteristic of the main brand identity.
Pinsa Rustika
Client
Rustika
Date
2022
Deliverables
Corporate Stationery
About
Pinsa Rustika is the new branch of the brand Rustika, located in the city center of Ljubljana. A slight redesign of the logo and a corporate stationery was needed without losing the characteristic of the main brand identity.
Objective
There is a successful Ginger Shot competitor on the slovene market, which made it harder to establish a similar product range. The main objective was to create an outstanding brand identity with rich storytelling to attract a wider target group.
Solution
Ginger Shots are commonly marketed through their health benefits, on this account it was crucial to create a good storytelling to point out other advantages and involve their customers through social media. With vivid colors, refreshing graphics and cheeky captions we want to reach also younger targets and implement healthy habits without the worn out conventional marketing.
New product launch
The 500ml bottle is launched with a different product name and comes with a flashier label.
Content Creation
Anything but boring. Funny and bold captions are keeping the followers engaged. With the custom hashtag #shotaday we launched a healthy habit in the community. Also fun recipes to spice up cocktails, ice pops and drinks with the Gingershots are being shared.
Objective
There is a successful Ginger Shot competitor on the slovene market, which made it harder to establish a similar product range. The main objective was to create an outstanding brand identity with rich storytelling to attract a wider target group.
Solution
Ginger Shots are commonly marketed
through their health benefits, on this
account it was crucial to create a good storytelling to point out other advantages and involve their customers through social media. With vivid colors, refreshing graphics and cheeky captions we want to reach also younger targets and implement healthy habits without the worn out conventional marketing.
through their health benefits, on this
account it was crucial to create a good storytelling to point out other advantages and involve their customers through social media. With vivid colors, refreshing graphics and cheeky captions we want to reach also younger targets and implement healthy habits without the worn out conventional marketing.
New product launch
The 500ml bottle is launched with a different product name and comes with a flashier label.
Content Creation
Anything but boring. Funny and bold captions are keeping the followers engaged. With the custom hashtag #shotaday we launched a healthy habit in the community. Also fun recipes to spice up cocktails, ice pops and drinks with the Gingershots are being shared.
Suff am Stiel
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Objective
The main objective was to create a rustic, haptically-focused identity to emphasize the crafts and arosed culture/art of making Pinsa.
Solution
The logotype already had the desired characteristic attributes and only small details got changed. For the stationery natural, large-pored paper with a higher grammage was used.
Objective
The main objective was to create a rustic, haptically-focused identity to emphasize the crafts and arosed culture/art of making Pinsa.
Solution
The logotype already had the desired characteristic attributes and only small details got changed. For the stationery natural, large-pored paper with a higher grammage was used.
Tres Santas Gingershots
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Advertised Creative Challenge
The main objective was to create a rustic, haptically-focused identity to emphasize the crafts and arosed culture/art of making Pinsa.
My concept
The logotype already had the desired characteristic attributes and only small details got changed. For the stationery natural, large-pored paper with a higher grammage was used.
Implementation
To get the haptically experience to a higher level, the logotype on the business cards got a deep emboss print finishing.
Translation
The color red is known for triggering appetite, so in combination with large product placements it is a conclusive way to attract customers.
Eye for detail
To treat the steady customers, loyality cards are offering a free Pinsa after their eighth order.
Advertised Creative Challenge
The main objective was to create a rustic, haptically-focused identity to emphasize the crafts and arosed culture/art of making Pinsa.
My concept
The logotype already had the desired characteristic attributes and only small details got changed. For the stationery natural, large-pored paper with a higher grammage was used.
Implementation
To get the haptically experience to a higher level, the logotype on the business cards got a deep emboss print finishing.
Translation
The color red is known for triggering appetite, so in combination with large product placements it is a conclusive way to attract customers.
Eye for detail
To treat the steady customers, loyality cards are offering a free Pinsa after their eighth order.
Hubertusbad
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Objective
The main objective was to create a rustic, haptically-focused identity to emphasize the crafts and arosed culture/art of making Pinsa.
Solution
The logotype already had the desired characteristic attributes and only small details got changed. For the stationery natural, large-pored paper with a higher grammage was used.
Translation
To get the haptically experience to a higher level, the logotype on the business cards got a deep emboss print finishing.
Temporary logo
The clients required a temporary logo for the building itself, which should be also represented in the logomark.
Stickers
The color red is known for triggering appetite, so in combination with large product placements it is a conclusive way to attract customers.
Objective
The main objective was to create a rustic, haptically-focused identity to emphasize the crafts and arosed culture/art of making Pinsa.
Solution
The logotype already had the desired characteristic attributes and only small details got changed. For the stationery natural, large-pored paper with a higher grammage was used.
Translation
To get the haptically experience to a higher level, the logotype on the business cards got a deep emboss print finishing.
Temporary logo
The clients required a temporary logo for the building itself, which should be also represented in the logomark.
Stickers
The color red is known for triggering appetite, so in combination with large product placements it is a conclusive way to attract customers.
Crypto Brewery
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Objective
The main objective was to create a rustic, haptically-focused identity to emphasize the crafts and arosed culture/art of making Pinsa.
Solution
The logotype already had the desired characteristic attributes and only small details got changed. For the stationery natural, large-pored paper with a higher grammage was used.
Print finishing
To get the haptically experience to a higher level, the logotype on the business cards got a deep emboss print finishing.
Eye for detail
The color red is known for triggering appetite, so in combination with large product placements it is a conclusive way to attract customers.
Website
To treat the steady customers, loyality cards are offering a free Pinsa after their eighth order.
Objective
The main objective was to create a rustic, haptically-focused identity to emphasize the crafts and arosed culture/art of making Pinsa.
Solution
The logotype already had the desired characteristic attributes and only small details got changed. For the stationery natural, large-pored paper with a higher grammage was used.
Print finishing
To get the haptically experience to a higher level, the logotype on the business cards got a deep emboss print finishing.
Eye for detail
The color red is known for triggering appetite, so in combination with large product placements it is a conclusive way to attract customers.
Website
To treat the steady customers, loyality cards are offering a free Pinsa after their eighth order.
Discrimination and I
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Objective
The main objective was to create a rustic, haptically-focused identity to emphasize the crafts and arosed culture/art of making Pinsa.
Solution
The logotype already had the desired characteristic attributes and only small details got changed. For the stationery natural, large-pored paper with a higher grammage was used.
It's all about details
The color red is known for triggering appetite, so in combination with large product placements it is a conclusive way to attract customers.
Print finishing
To get the haptically experience to a higher level, the logotype on the business cards got a deep emboss print finishing.
Customer Engagement
To treat the steady customers, loyality cards are offering a free Pinsa after their eighth order.
Eye for detail
The illustrations have the same woodcarving-like style as the logotype, to highlight the crafty attribute in the brand.
Objective
The main objective was to create a rustic, haptically-focused identity to emphasize the crafts and arosed culture/art of making Pinsa.
Solution
The logotype already had the desired characteristic attributes and only small details got changed. For the stationery natural, large-pored paper with a higher grammage was used.
It's all about details
The color red is known for triggering appetite, so in combination with large product placements it is a conclusive way to attract customers.
Print finishing
To get the haptically experience to a higher level, the logotype on the business cards got a deep emboss print finishing.
Customer Engagement
To treat the steady customers, loyality cards are offering a free Pinsa after their eighth order.
Eye for detail
The illustrations have the same woodcarving-like style as the logotype, to highlight the crafty attribute in the brand.
Glashütte Freital
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Objective
The main objective was to create a rustic, haptically-focused identity to emphasize the crafts and arosed culture/art of making Pinsa.
Solution
The logotype already had the desired characteristic attributes and only small details got changed. For the stationery natural, large-pored paper with a higher grammage was used.
Print finishing
To get the haptically experience to a higher level, the logotype on the business cards got a deep emboss print finishing.
Typography
The color red is known for triggering appetite, so in combination with large product placements it is a conclusive way to attract customers.
Sassy illustration
To treat the steady customers, loyality cards are offering a free Pinsa after their eighth order.
Campaign
The illustrations have the same woodcarving-like style as the logotype, to highlight the crafty attribute in the brand.
Objective
The main objective was to create a rustic, haptically-focused identity to emphasize the crafts and arosed culture/art of making Pinsa.
Solution
The logotype already had the desired characteristic attributes and only small details got changed. For the stationery natural, large-pored paper with a higher grammage was used.
Print finishing
To get the haptically experience to a higher level, the logotype on the business cards got a deep emboss print finishing.
Typography
The color red is known for triggering appetite, so in combination with large product placements it is a conclusive way to attract customers.
Sassy illustration
To treat the steady customers, loyality cards are offering a free Pinsa after their eighth order.
Campaign
The illustrations have the same woodcarving-like style as the logotype, to highlight the crafty attribute in the brand.
Pinsa Rustika
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