Glashütte Freital
Client
Glashütte Freital
Date
2019
Deliverables
Corporate Identity, Website
About
Glashütte Freital was founded in 1802 in Sachsen, Freital and is one of the smallest glass factories in Germany. The company produces containers for daily use, consisting of 70% recycled glass, which makes it the most ecofriendly packaging solutions in the food industry.
Glashütte Freital
Client
Glashütte Freital
Date
2019
Deliverables
Corporate Identity, Website
About
Glashütte Freital was founded in 1802 in Sachsen, Freital and is one of the smallest glass factories in Germany. The company produces containers for daily use, consisting of 70% recycled glass, which makes it the most ecofriendly packaging solutions in the food industry.
Objective
There is a successful Ginger Shot competitor on the slovene market, which made it harder to establish a similar product range. The main objective was to create an outstanding brand identity with rich storytelling to attract a wider target group.
Solution
Ginger Shots are commonly marketed through their health benefits, on this account it was crucial to create a good storytelling to point out other advantages and involve their customers through social media. With vivid colors, refreshing graphics and cheeky captions we want to reach also younger targets and implement healthy habits without the worn out conventional marketing.
New product launch
The 500ml bottle is launched with a different product name and comes with a flashier label.
Content Creation
Anything but boring. Funny and bold captions are keeping the followers engaged. With the custom hashtag #shotaday we launched a healthy habit in the community. Also fun recipes to spice up cocktails, ice pops and drinks with the Gingershots are being shared.
Objective
There is a successful Ginger Shot competitor on the slovene market, which made it harder to establish a similar product range. The main objective was to create an outstanding brand identity with rich storytelling to attract a wider target group.
Solution
Ginger Shots are commonly marketed
through their health benefits, on this
account it was crucial to create a good storytelling to point out other advantages and involve their customers through social media. With vivid colors, refreshing graphics and cheeky captions we want to reach also younger targets and implement healthy habits without the worn out conventional marketing.
through their health benefits, on this
account it was crucial to create a good storytelling to point out other advantages and involve their customers through social media. With vivid colors, refreshing graphics and cheeky captions we want to reach also younger targets and implement healthy habits without the worn out conventional marketing.
New product launch
The 500ml bottle is launched with a different product name and comes with a flashier label.
Content Creation
Anything but boring. Funny and bold captions are keeping the followers engaged. With the custom hashtag #shotaday we launched a healthy habit in the community. Also fun recipes to spice up cocktails, ice pops and drinks with the Gingershots are being shared.
Suff am Stiel
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Objective
The main objective was a modernized brand identity to expand their target group. Due to their small melt performance their minimum purchase is lower than average, hence they recognised an increase of requests from small businesses and start-ups. Therefore an appealing and functional website was crucial.
Solution
The logo got simplified and separated in logotype and -mark for an easier use in print and digital. The new brand identity highlights their key company-specific advantages on the market: customizability of the products and their long work experience. Besides the stationery a new qualitative imagery was created to ensure an appealing user interface. The site architecture got structured and simplified for an easier user navigation. Customers are now able to make orders through the online shop and access specific product information.
Objective
The main objective was a modernized brand identity to expand their target group. Due to their small melt performance their minimum purchase is lower than average, hence they recognised an increase of requests from small businesses and start-ups. Therefore an appealing and functional website was crucial.
Solution
The logo got simplified and separated in logotype and -mark for an easier use in print and digital. The new brand identity highlights their key company-specific advantages on the market: customizability of the products and their long work experience. Besides the stationery a new qualitative imagery was created to ensure an appealing user interface. The site architecture got structured and simplified for an easier user navigation. Customers are now able to make orders through the online shop and access specific product information.
Tres Santas Gingershots
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Advertised Creative Challenge
The main objective was a modernized brand identity to expand their target group. Due to their small melt performance their minimum purchase is lower than average, hence they recognised an increase of requests from small businesses and start-ups. Therefore an appealing and functional website was crucial.
My concept
The logo got simplified and separated in logotype and -mark for an easier use in print and digital. The new brand identity highlights their key company-specific advantages on the market: customizability of the products and their long work experience. Besides the stationery a new qualitative imagery was created to ensure an appealing user interface. The site architecture got structured and simplified for an easier user navigation. Customers are now able to make orders through the online shop and access specific product information.
Implementation
With a spot relief lacquer an appearance of glass got accomplished through a clean and shiny perception.
Translation
To achieve a timeless identity, also the stationery got simplified and focuses on the main elements. Print finishing, as the deep embossed envelope, are a subtle eyecatcher and convey a qualitative and reputable identity.
Eye for detail
High-resolution imagery throughout the website and as a hero image are engaging the user to stay. A simplified site architecture is navigating the user from general information to the online shop.
Advertised Creative Challenge
The main objective was a modernized brand identity to expand their target group. Due to their small melt performance their minimum purchase is lower than average, hence they recognised an increase of requests from small businesses and start-ups. Therefore an appealing and functional website was crucial.
My concept
The logo got simplified and separated in logotype and -mark for an easier use in print and digital. The new brand identity highlights their key company-specific advantages on the market: customizability of the products and their long work experience. Besides the stationery a new qualitative imagery was created to ensure an appealing user interface. The site architecture got structured and simplified for an easier user navigation. Customers are now able to make orders through the online shop and access specific product information.
Implementation
With a spot relief lacquer an appearance of glass got accomplished through a clean and shiny perception.
Translation
To achieve a timeless identity, also the stationery got simplified and focuses on the main elements. Print finishing, as the deep embossed envelope, are a subtle eyecatcher and convey a qualitative and reputable identity.
Eye for detail
High-resolution imagery throughout the website and as a hero image are engaging the user to stay. A simplified site architecture is navigating the user from general information to the online shop.
Hubertusbad
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Objective
The main objective was a modernized brand identity to expand their target group. Due to their small melt performance their minimum purchase is lower than average, hence they recognised an increase of requests from small businesses and start-ups. Therefore an appealing and functional website was crucial.
Solution
The logo got simplified and separated in logotype and -mark for an easier use in print and digital. The new brand identity highlights their key company-specific advantages on the market: customizability of the products and their long work experience. Besides the stationery a new qualitative imagery was created to ensure an appealing user interface. The site architecture got structured and simplified for an easier user navigation. Customers are now able to make orders through the online shop and access specific product information.
Translation
With a spot relief lacquer an appearance of glass got accomplished through a clean and shiny perception.
Temporary logo
The clients required a temporary logo for the building itself, which should be also represented in the logomark.
Stickers
To achieve a timeless identity, also the stationery got simplified and focuses on the main elements. Print finishing, as the deep embossed envelope, are a subtle eyecatcher and convey a qualitative and reputable identity.
Objective
The main objective was a modernized brand identity to expand their target group. Due to their small melt performance their minimum purchase is lower than average, hence they recognised an increase of requests from small businesses and start-ups. Therefore an appealing and functional website was crucial.
Solution
The logo got simplified and separated in logotype and -mark for an easier use in print and digital. The new brand identity highlights their key company-specific advantages on the market: customizability of the products and their long work experience. Besides the stationery a new qualitative imagery was created to ensure an appealing user interface. The site architecture got structured and simplified for an easier user navigation. Customers are now able to make orders through the online shop and access specific product information.
Translation
With a spot relief lacquer an appearance of glass got accomplished through a clean and shiny perception.
Temporary logo
The clients required a temporary logo for the building itself, which should be also represented in the logomark.
Stickers
To achieve a timeless identity, also the stationery got simplified and focuses on the main elements. Print finishing, as the deep embossed envelope, are a subtle eyecatcher and convey a qualitative and reputable identity.
Crypto Brewery
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Objective
The main objective was a modernized brand identity to expand their target group. Due to their small melt performance their minimum purchase is lower than average, hence they recognised an increase of requests from small businesses and start-ups. Therefore an appealing and functional website was crucial.
Solution
The logo got simplified and separated in logotype and -mark for an easier use in print and digital. The new brand identity highlights their key company-specific advantages on the market: customizability of the products and their long work experience. Besides the stationery a new qualitative imagery was created to ensure an appealing user interface. The site architecture got structured and simplified for an easier user navigation. Customers are now able to make orders through the online shop and access specific product information.
Print finishing
With a spot relief lacquer an appearance of glass got accomplished through a clean and shiny perception.
Eye for detail
To achieve a timeless identity, also the stationery got simplified and focuses on the main elements. Print finishing, as the deep embossed envelope, are a subtle eyecatcher and convey a qualitative and reputable identity.
Website
High-resolution imagery throughout the website and as a hero image are engaging the user to stay. A simplified site architecture is navigating the user from general information to the online shop.
Objective
The main objective was a modernized brand identity to expand their target group. Due to their small melt performance their minimum purchase is lower than average, hence they recognised an increase of requests from small businesses and start-ups. Therefore an appealing and functional website was crucial.
Solution
The logo got simplified and separated in logotype and -mark for an easier use in print and digital. The new brand identity highlights their key company-specific advantages on the market: customizability of the products and their long work experience. Besides the stationery a new qualitative imagery was created to ensure an appealing user interface. The site architecture got structured and simplified for an easier user navigation. Customers are now able to make orders through the online shop and access specific product information.
Print finishing
With a spot relief lacquer an appearance of glass got accomplished through a clean and shiny perception.
Eye for detail
To achieve a timeless identity, also the stationery got simplified and focuses on the main elements. Print finishing, as the deep embossed envelope, are a subtle eyecatcher and convey a qualitative and reputable identity.
Website
High-resolution imagery throughout the website and as a hero image are engaging the user to stay. A simplified site architecture is navigating the user from general information to the online shop.
Discrimination and I
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Objective
The main objective was a modernized brand identity to expand their target group. Due to their small melt performance their minimum purchase is lower than average, hence they recognised an increase of requests from small businesses and start-ups. Therefore an appealing and functional website was crucial.
Solution
The logo got simplified and separated in logotype and -mark for an easier use in print and digital. The new brand identity highlights their key company-specific advantages on the market: customizability of the products and their long work experience. Besides the stationery a new qualitative imagery was created to ensure an appealing user interface. The site architecture got structured and simplified for an easier user navigation. Customers are now able to make orders through the online shop and access specific product information.
It's all about details
To achieve a timeless identity, also the stationery got simplified and focuses on the main elements. Print finishing, as the deep embossed envelope, are a subtle eyecatcher and convey a qualitative and reputable identity.
Print finishing
With a spot relief lacquer an appearance of glass got accomplished through a clean and shiny perception.
Customer Engagement
High-resolution imagery throughout the website and as a hero image are engaging the user to stay. A simplified site architecture is navigating the user from general information to the online shop.
Eye for detail
Objective
The main objective was a modernized brand identity to expand their target group. Due to their small melt performance their minimum purchase is lower than average, hence they recognised an increase of requests from small businesses and start-ups. Therefore an appealing and functional website was crucial.
Solution
The logo got simplified and separated in logotype and -mark for an easier use in print and digital. The new brand identity highlights their key company-specific advantages on the market: customizability of the products and their long work experience. Besides the stationery a new qualitative imagery was created to ensure an appealing user interface. The site architecture got structured and simplified for an easier user navigation. Customers are now able to make orders through the online shop and access specific product information.
It's all about details
To achieve a timeless identity, also the stationery got simplified and focuses on the main elements. Print finishing, as the deep embossed envelope, are a subtle eyecatcher and convey a qualitative and reputable identity.
Print finishing
With a spot relief lacquer an appearance of glass got accomplished through a clean and shiny perception.
Customer Engagement
High-resolution imagery throughout the website and as a hero image are engaging the user to stay. A simplified site architecture is navigating the user from general information to the online shop.
Eye for detail
Glashütte Freital
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Objective
The main objective was a modernized brand identity to expand their target group. Due to their small melt performance their minimum purchase is lower than average, hence they recognised an increase of requests from small businesses and start-ups. Therefore an appealing and functional website was crucial.
Solution
The logo got simplified and separated in logotype and -mark for an easier use in print and digital. The new brand identity highlights their key company-specific advantages on the market: customizability of the products and their long work experience. Besides the stationery a new qualitative imagery was created to ensure an appealing user interface. The site architecture got structured and simplified for an easier user navigation. Customers are now able to make orders through the online shop and access specific product information.
Print finishing
With a spot relief lacquer an appearance of glass got accomplished through a clean and shiny perception.
Typography
To achieve a timeless identity, also the stationery got simplified and focuses on the main elements. Print finishing, as the deep embossed envelope, are a subtle eyecatcher and convey a qualitative and reputable identity.
Sassy illustration
High-resolution imagery throughout the website and as a hero image are engaging the user to stay. A simplified site architecture is navigating the user from general information to the online shop.
Campaign
Objective
The main objective was a modernized brand identity to expand their target group. Due to their small melt performance their minimum purchase is lower than average, hence they recognised an increase of requests from small businesses and start-ups. Therefore an appealing and functional website was crucial.
Solution
The logo got simplified and separated in logotype and -mark for an easier use in print and digital. The new brand identity highlights their key company-specific advantages on the market: customizability of the products and their long work experience. Besides the stationery a new qualitative imagery was created to ensure an appealing user interface. The site architecture got structured and simplified for an easier user navigation. Customers are now able to make orders through the online shop and access specific product information.
Print finishing
With a spot relief lacquer an appearance of glass got accomplished through a clean and shiny perception.
Typography
To achieve a timeless identity, also the stationery got simplified and focuses on the main elements. Print finishing, as the deep embossed envelope, are a subtle eyecatcher and convey a qualitative and reputable identity.
Sassy illustration
High-resolution imagery throughout the website and as a hero image are engaging the user to stay. A simplified site architecture is navigating the user from general information to the online shop.
Campaign
Pinsa Rustika
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