Hubertusbad
Client
Lokation:S
Date
2019
Deliverables
Event Stationery
About
Hubertusbad was a public swimming pool opened in 1928 in Berlin Lichtenberg and closed in 1991 due to construction defects. Since then the building is abandoned. In September 2019 the real estate company BIM and district Lichtenberg invited the neighborhood to an interactive event to discuss the future use of the building.
Hubertusbad
Client
Lokation:S
Date
2019
Deliverables
Event Stationery
About
Hubertusbad was a public swimming pool opened in 1928 in Berlin Lichtenberg and closed in 1991 due to construction defects. Since then the building is abandoned. In September 2019 the real estate company BIM and district Lichtenberg invited the neighborhood to an interactive event to discuss the future use of the building.
Objective
There is a successful Ginger Shot competitor on the slovene market, which made it harder to establish a similar product range. The main objective was to create an outstanding brand identity with rich storytelling to attract a wider target group.
Solution
Ginger Shots are commonly marketed through their health benefits, on this account it was crucial to create a good storytelling to point out other advantages and involve their customers through social media. With vivid colors, refreshing graphics and cheeky captions we want to reach also younger targets and implement healthy habits without the worn out conventional marketing.
New product launch
The 500ml bottle is launched with a different product name and comes with a flashier label.
Content Creation
Anything but boring. Funny and bold captions are keeping the followers engaged. With the custom hashtag #shotaday we launched a healthy habit in the community. Also fun recipes to spice up cocktails, ice pops and drinks with the Gingershots are being shared.
Objective
There is a successful Ginger Shot competitor on the slovene market, which made it harder to establish a similar product range. The main objective was to create an outstanding brand identity with rich storytelling to attract a wider target group.
Solution
Ginger Shots are commonly marketed
through their health benefits, on this
account it was crucial to create a good storytelling to point out other advantages and involve their customers through social media. With vivid colors, refreshing graphics and cheeky captions we want to reach also younger targets and implement healthy habits without the worn out conventional marketing.
through their health benefits, on this
account it was crucial to create a good storytelling to point out other advantages and involve their customers through social media. With vivid colors, refreshing graphics and cheeky captions we want to reach also younger targets and implement healthy habits without the worn out conventional marketing.
New product launch
The 500ml bottle is launched with a different product name and comes with a flashier label.
Content Creation
Anything but boring. Funny and bold captions are keeping the followers engaged. With the custom hashtag #shotaday we launched a healthy habit in the community. Also fun recipes to spice up cocktails, ice pops and drinks with the Gingershots are being shared.
Suff am Stiel
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Objective
The main objective was to gather as many participants as possible for the event through public advertisment. The campaign have to attract a diversity of residents to ensure a valuable representation of the districts needs.
Solution
Using vivid colors in the campaign was the way to go to stick out in a busy and overloaded city. To address the diverse residents, the motif is representing the crucial part of the event– the audience itself. The campaign is highlighting the importance and significance of every single opinion/idea in order to encourage participation.
Objective
The main objective was to gather as many participants as possible for the event through public advertisment. The campaign have to attract a diversity of residents to ensure a valuable representation of the districts needs.
Solution
Using vivid colors in the campaign was the way to go to stick out in a busy and overloaded city. To address the diverse residents, the motif is representing the crucial part of the event– the audience itself. The campaign is highlighting the importance and significance of every single opinion/idea in order to encourage participation.
Tres Santas Gingershots
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Advertised Creative Challenge
The main objective was to gather as many participants as possible for the event through public advertisment. The campaign have to attract a diversity of residents to ensure a valuable representation of the districts needs.
My concept
Using vivid colors in the campaign was the way to go to stick out in a busy and overloaded city. To address the diverse residents, the motif is representing the crucial part of the event– the audience itself. The campaign is highlighting the importance and significance of every single opinion/idea in order to encourage participation.
Implementation
"Dein Kiez, deine Ideen" is the slogan of the campaign and can be translated as: "Your neighborhood, Your ideas". Furthermore the audience is invited to participate in the event and to co-decide about the future use of Hubertusbad.
Translation
For securing all the ideas during the event, the participants were able to write their ideas down and stick them on a collecting point.
Eye for detail
Advertised Creative Challenge
The main objective was to gather as many participants as possible for the event through public advertisment. The campaign have to attract a diversity of residents to ensure a valuable representation of the districts needs.
My concept
Using vivid colors in the campaign was the way to go to stick out in a busy and overloaded city. To address the diverse residents, the motif is representing the crucial part of the event– the audience itself. The campaign is highlighting the importance and significance of every single opinion/idea in order to encourage participation.
Implementation
"Dein Kiez, deine Ideen" is the slogan of the campaign and can be translated as: "Your neighborhood, Your ideas". Furthermore the audience is invited to participate in the event and to co-decide about the future use of Hubertusbad.
Translation
For securing all the ideas during the event, the participants were able to write their ideas down and stick them on a collecting point.
Eye for detail
Hubertusbad
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Objective
The main objective was to gather as many participants as possible for the event through public advertisment. The campaign have to attract a diversity of residents to ensure a valuable representation of the districts needs.
Solution
Using vivid colors in the campaign was the way to go to stick out in a busy and overloaded city. To address the diverse residents, the motif is representing the crucial part of the event– the audience itself. The campaign is highlighting the importance and significance of every single opinion/idea in order to encourage participation.
Translation
"Dein Kiez, deine Ideen" is the slogan of the campaign and can be translated as: "Your neighborhood, Your ideas". Furthermore the audience is invited to participate in the event and to co-decide about the future use of Hubertusbad.
Temporary logo
The clients required a temporary logo for the building itself, which should be also represented in the logomark.
Stickers
For securing all the ideas during the event, the participants were able to write their ideas down and stick them on a collecting point.
Objective
The main objective was to gather as many participants as possible for the event through public advertisment. The campaign have to attract a diversity of residents to ensure a valuable representation of the districts needs.
Solution
Using vivid colors in the campaign was the way to go to stick out in a busy and overloaded city. To address the diverse residents, the motif is representing the crucial part of the event– the audience itself. The campaign is highlighting the importance and significance of every single opinion/idea in order to encourage participation.
Translation
"Dein Kiez, deine Ideen" is the slogan of the campaign and can be translated as: "Your neighborhood, Your ideas". Furthermore the audience is invited to participate in the event and to co-decide about the future use of Hubertusbad.
Temporary logo
The clients required a temporary logo for the building itself, which should be also represented in the logomark.
Stickers
For securing all the ideas during the event, the participants were able to write their ideas down and stick them on a collecting point.
Crypto Brewery
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Objective
The main objective was to gather as many participants as possible for the event through public advertisment. The campaign have to attract a diversity of residents to ensure a valuable representation of the districts needs.
Solution
Using vivid colors in the campaign was the way to go to stick out in a busy and overloaded city. To address the diverse residents, the motif is representing the crucial part of the event– the audience itself. The campaign is highlighting the importance and significance of every single opinion/idea in order to encourage participation.
Print finishing
"Dein Kiez, deine Ideen" is the slogan of the campaign and can be translated as: "Your neighborhood, Your ideas". Furthermore the audience is invited to participate in the event and to co-decide about the future use of Hubertusbad.
Eye for detail
For securing all the ideas during the event, the participants were able to write their ideas down and stick them on a collecting point.
Website
Objective
The main objective was to gather as many participants as possible for the event through public advertisment. The campaign have to attract a diversity of residents to ensure a valuable representation of the districts needs.
Solution
Using vivid colors in the campaign was the way to go to stick out in a busy and overloaded city. To address the diverse residents, the motif is representing the crucial part of the event– the audience itself. The campaign is highlighting the importance and significance of every single opinion/idea in order to encourage participation.
Print finishing
"Dein Kiez, deine Ideen" is the slogan of the campaign and can be translated as: "Your neighborhood, Your ideas". Furthermore the audience is invited to participate in the event and to co-decide about the future use of Hubertusbad.
Eye for detail
For securing all the ideas during the event, the participants were able to write their ideas down and stick them on a collecting point.
Website
Discrimination and I
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Objective
The main objective was to gather as many participants as possible for the event through public advertisment. The campaign have to attract a diversity of residents to ensure a valuable representation of the districts needs.
Solution
Using vivid colors in the campaign was the way to go to stick out in a busy and overloaded city. To address the diverse residents, the motif is representing the crucial part of the event– the audience itself. The campaign is highlighting the importance and significance of every single opinion/idea in order to encourage participation.
It's all about details
For securing all the ideas during the event, the participants were able to write their ideas down and stick them on a collecting point.
Print finishing
"Dein Kiez, deine Ideen" is the slogan of the campaign and can be translated as: "Your neighborhood, Your ideas". Furthermore the audience is invited to participate in the event and to co-decide about the future use of Hubertusbad.
Customer Engagement
Eye for detail
Objective
The main objective was to gather as many participants as possible for the event through public advertisment. The campaign have to attract a diversity of residents to ensure a valuable representation of the districts needs.
Solution
Using vivid colors in the campaign was the way to go to stick out in a busy and overloaded city. To address the diverse residents, the motif is representing the crucial part of the event– the audience itself. The campaign is highlighting the importance and significance of every single opinion/idea in order to encourage participation.
It's all about details
For securing all the ideas during the event, the participants were able to write their ideas down and stick them on a collecting point.
Print finishing
"Dein Kiez, deine Ideen" is the slogan of the campaign and can be translated as: "Your neighborhood, Your ideas". Furthermore the audience is invited to participate in the event and to co-decide about the future use of Hubertusbad.
Customer Engagement
Eye for detail
Glashütte Freital
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Objective
The main objective was to gather as many participants as possible for the event through public advertisment. The campaign have to attract a diversity of residents to ensure a valuable representation of the districts needs.
Solution
Using vivid colors in the campaign was the way to go to stick out in a busy and overloaded city. To address the diverse residents, the motif is representing the crucial part of the event– the audience itself. The campaign is highlighting the importance and significance of every single opinion/idea in order to encourage participation.
Print finishing
"Dein Kiez, deine Ideen" is the slogan of the campaign and can be translated as: "Your neighborhood, Your ideas". Furthermore the audience is invited to participate in the event and to co-decide about the future use of Hubertusbad.
Typography
For securing all the ideas during the event, the participants were able to write their ideas down and stick them on a collecting point.
Sassy illustration
Campaign
Objective
The main objective was to gather as many participants as possible for the event through public advertisment. The campaign have to attract a diversity of residents to ensure a valuable representation of the districts needs.
Solution
Using vivid colors in the campaign was the way to go to stick out in a busy and overloaded city. To address the diverse residents, the motif is representing the crucial part of the event– the audience itself. The campaign is highlighting the importance and significance of every single opinion/idea in order to encourage participation.
Print finishing
"Dein Kiez, deine Ideen" is the slogan of the campaign and can be translated as: "Your neighborhood, Your ideas". Furthermore the audience is invited to participate in the event and to co-decide about the future use of Hubertusbad.
Typography
For securing all the ideas during the event, the participants were able to write their ideas down and stick them on a collecting point.
Sassy illustration
Campaign
Pinsa Rustika
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