Crypto Brewery
Client
Fomo Brewery
Date
2022
Deliverables
Logo Design
About
Fomo (= short for "fear of missing out") is producing and selling various kind of beers, but differ from traditional breweries by distributing their own cryptocurrency called Bottlecap.
Crypto Brewery
Client
Fomo Brewery
Date
2022
Deliverables
Logo Design
About
Fomo (= short for "fear of missing out") is producing and selling various kind of beers, but differ from traditional breweries by distributing their own cryptocurrency called Bottlecap.
Objective
There is a successful Ginger Shot competitor on the slovene market, which made it harder to establish a similar product range. The main objective was to create an outstanding brand identity with rich storytelling to attract a wider target group.
Solution
Ginger Shots are commonly marketed through their health benefits, on this account it was crucial to create a good storytelling to point out other advantages and involve their customers through social media. With vivid colors, refreshing graphics and cheeky captions we want to reach also younger targets and implement healthy habits without the worn out conventional marketing.
New product launch
The 500ml bottle is launched with a different product name and comes with a flashier label.
Content Creation
Anything but boring. Funny and bold captions are keeping the followers engaged. With the custom hashtag #shotaday we launched a healthy habit in the community. Also fun recipes to spice up cocktails, ice pops and drinks with the Gingershots are being shared.
Objective
There is a successful Ginger Shot competitor on the slovene market, which made it harder to establish a similar product range. The main objective was to create an outstanding brand identity with rich storytelling to attract a wider target group.
Solution
Ginger Shots are commonly marketed
through their health benefits, on this
account it was crucial to create a good storytelling to point out other advantages and involve their customers through social media. With vivid colors, refreshing graphics and cheeky captions we want to reach also younger targets and implement healthy habits without the worn out conventional marketing.
through their health benefits, on this
account it was crucial to create a good storytelling to point out other advantages and involve their customers through social media. With vivid colors, refreshing graphics and cheeky captions we want to reach also younger targets and implement healthy habits without the worn out conventional marketing.
New product launch
The 500ml bottle is launched with a different product name and comes with a flashier label.
Content Creation
Anything but boring. Funny and bold captions are keeping the followers engaged. With the custom hashtag #shotaday we launched a healthy habit in the community. Also fun recipes to spice up cocktails, ice pops and drinks with the Gingershots are being shared.
Suff am Stiel
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Objective
The main objective was to set Fomo apart from a traditional brewery by highlighting the crypto attribute of their brand.
Solution
The logotype and tagline got altered to evoke connotations of a digital feature. The partial displacement of the logotype figures a digital glitch. Also the altered apertures in the tagline are emphasizing this feature.
Objective
The main objective was to set Fomo apart from a traditional brewery by highlighting the crypto attribute of their brand.
Solution
The logotype and tagline got altered to evoke connotations of a digital feature. The partial displacement of the logotype figures a digital glitch. Also the altered apertures in the tagline are emphasizing this feature.
Tres Santas Gingershots
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Advertised Creative Challenge
The main objective was to set Fomo apart from a traditional brewery by highlighting the crypto attribute of their brand.
My concept
The logotype and tagline got altered to evoke connotations of a digital feature. The partial displacement of the logotype figures a digital glitch. Also the altered apertures in the tagline are emphasizing this feature.
Implementation
Translation
Eye for detail
Advertised Creative Challenge
The main objective was to set Fomo apart from a traditional brewery by highlighting the crypto attribute of their brand.
My concept
The logotype and tagline got altered to evoke connotations of a digital feature. The partial displacement of the logotype figures a digital glitch. Also the altered apertures in the tagline are emphasizing this feature.
Implementation
Translation
Eye for detail
Hubertusbad
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Objective
The main objective was to set Fomo apart from a traditional brewery by highlighting the crypto attribute of their brand.
Solution
The logotype and tagline got altered to evoke connotations of a digital feature. The partial displacement of the logotype figures a digital glitch. Also the altered apertures in the tagline are emphasizing this feature.
Translation
Temporary logo
The clients required a temporary logo for the building itself, which should be also represented in the logomark.
Stickers
Objective
The main objective was to set Fomo apart from a traditional brewery by highlighting the crypto attribute of their brand.
Solution
The logotype and tagline got altered to evoke connotations of a digital feature. The partial displacement of the logotype figures a digital glitch. Also the altered apertures in the tagline are emphasizing this feature.
Translation
Temporary logo
The clients required a temporary logo for the building itself, which should be also represented in the logomark.
Stickers
Crypto Brewery
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Objective
The main objective was to set Fomo apart from a traditional brewery by highlighting the crypto attribute of their brand.
Solution
The logotype and tagline got altered to evoke connotations of a digital feature. The partial displacement of the logotype figures a digital glitch. Also the altered apertures in the tagline are emphasizing this feature.
Print finishing
Eye for detail
Website
Objective
The main objective was to set Fomo apart from a traditional brewery by highlighting the crypto attribute of their brand.
Solution
The logotype and tagline got altered to evoke connotations of a digital feature. The partial displacement of the logotype figures a digital glitch. Also the altered apertures in the tagline are emphasizing this feature.
Print finishing
Eye for detail
Website
Discrimination and I
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Objective
The main objective was to set Fomo apart from a traditional brewery by highlighting the crypto attribute of their brand.
Solution
The logotype and tagline got altered to evoke connotations of a digital feature. The partial displacement of the logotype figures a digital glitch. Also the altered apertures in the tagline are emphasizing this feature.
It's all about details
Print finishing
Customer Engagement
Eye for detail
Objective
The main objective was to set Fomo apart from a traditional brewery by highlighting the crypto attribute of their brand.
Solution
The logotype and tagline got altered to evoke connotations of a digital feature. The partial displacement of the logotype figures a digital glitch. Also the altered apertures in the tagline are emphasizing this feature.
It's all about details
Print finishing
Customer Engagement
Eye for detail
Glashütte Freital
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Objective
The main objective was to set Fomo apart from a traditional brewery by highlighting the crypto attribute of their brand.
Solution
The logotype and tagline got altered to evoke connotations of a digital feature. The partial displacement of the logotype figures a digital glitch. Also the altered apertures in the tagline are emphasizing this feature.
Print finishing
Typography
Sassy illustration
Campaign
Objective
The main objective was to set Fomo apart from a traditional brewery by highlighting the crypto attribute of their brand.
Solution
The logotype and tagline got altered to evoke connotations of a digital feature. The partial displacement of the logotype figures a digital glitch. Also the altered apertures in the tagline are emphasizing this feature.
Print finishing
Typography
Sassy illustration
Campaign
Pinsa Rustika
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